Hover over the crowd: five of these ideas are mine

Alena Kupris

Marketing and product designer. I turn overlooked ideas into products people actually use.

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About

I know how many talented people with meaningful work can disappear among corporations and monopolies. I want my work to make people and their ideas visible.

Through design, marketing, and product work, I help people connect with others who value what they create. I have spent three years doing this in real teams: leading designers, launching products, and growing audiences.

3

years of commercial experience

30+

freelance projects

5

designers in the team I led

9

complex B2B projects delivered

2

media features: Metro, MR-7

Key project 01 / non-profitFounder and CEO, marketing manager / Dec 2025 – present

Parkovkin

Idea

Parking prices in central St. Petersburg jumped, while legal free spots existed but were hard to find.

Launch

Mapped every spot by driving around the city myself and launched a free interactive map.

Users and press

6,800+ unique visitors, 87% of them from search. Pitched to urban media: Metro St. Petersburg (print) and MR-7.

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6,800+

unique visitors, 87% from search

700K+

combined media coverage views

Read the case → Open the map ↗
Key project 02 / freelanceUX/UI designer for the series

Vibrate
Higher

750K

views in 3 months

Design for the series "Vibrate Higher" in collaboration with VK, Internet Development Institute, and Wink.

Read the case → Wink ↗ VK Video ↗
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Work experience

3 years.
Real teams.

GetBizMe

Product and lead designer, marketing manager
Jun 2025 – Apr 2026

Product designer
Mar 2025 – Jun 2025

  • Led a team of 5 designers: workflows, design reviews, and timelines for all marketing and product assets.
  • Delivered 9 complex B2B projects with cross-functional teams.
  • Managed 2 products as product manager and lead designer, from user research to launch.
  • Conducted 20+ user interviews and research to map user flows for 5 new products.
  • Launched corporate LinkedIn channels and ran market research: competitor benchmarking, consumer surveys, trend analysis.
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Brief Builder ↗

UX/UI for an online brief and spec builder

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AIP Studios

Website for a film studio

Devim Team

UX/UI designer and SMM
May 2024 – Jan 2026

Graphic designer and SMM
Apr 2023 – May 2024

  • Built the main platform for investors and job seekers on Tilda with a $12K design and launch budget.
  • Ran 15+ A/B tests on the B2C platform and cut the user journey by 3 key steps.
  • Grew corporate LinkedIn and Instagram by 40% organically.
  • Designed print and merch for the HR team: +35% corporate event attendance.
  • Created web and social illustrations: +45% dwell time on articles, +60% social reach.
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Office door and turnstile graphics
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Valentine's Day cards for the team
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Telegram stickers with the brand mascot
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Office wall graphics
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Telegram channel posts
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Article illustrations

Freelance

Graphic and web designer, marketing manager
May 2023 – Jan 2026

  • Delivered 30+ projects: branding, social media design, complete websites, and print.
  • Design for film and television, including the series "Vibrate Higher" with VK, Internet Development Institute, and Wink.
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ZIO.me

Business platform UI

career-page

Career guidance page

Landing page, Petrovsky State College

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Tur de Friends

Travel project, social media design

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Yanissaari

Identity for a kids' art studio

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Zabyli Sakhar

Café identity and app concept

print

Bessonnitsa

Festival rebrand and print

Amigo Print

Graphic designer
Mar 2023 – Mar 2024

Pre-press layout, presentations, and print marketing: brochures, flyers, calendars, and business cards.

Tatneft

Young Design x Tatneft competition

Prize-winner and grant recipient. My design concepts were adopted for internal use by Tatneft.

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Design teaching

Independent design school

Design instructor and mentor / Jan 2024 – May 2025

11

students ages 17–25, 1:1

100%

career continuation

20+

real-world projects

I built custom learning plans in Figma, Illustrator, Photoshop, and web design. 2 students launched their own education startups, 5 moved into freelance work, and one student's work was placed in a Yandex advertisement in central Moscow.

Coddy

Design instructor / Nov 2025 – May 2026

Taught 15 students ages 9–13 in 3 groups: Figma, illustrations, posters, and digital stickers through hands-on projects.

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Student work in a Yandex advertisement, Moscow
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Student work: Desire, posters and app
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Student work: Desire, brand identity

Volunteering

Co-founder and partnerships lead / Jan – May 2026

Silence of Nature

A bilingual eco-art project. I led a 7-person cross-functional team, ran marketing across 4 platforms (YouTube, Instagram, TikTok, VK), built the website, and set up partnerships with Sevkabel Port, New Holland, and Bushe.

110K+

organic reach

$500+

raised in crowdfunding

5

community events in 3 months

Website ↗
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Graphic and web designer, SMM / Sep 2025 – present

Nochlezhka

Russia's largest homelessness charity. I designed 20+ social media posts and visual assets for fundraisers, events, and charity news. Beyond design, I helped on the ground: sorting donations, supporting the office team, and working directly with people experiencing homelessness.

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Charity exhibition and markets

Triglinki

I organized a charity exhibition that raised $3.1K in 2 days, ran charity markets, and showed my own paintings there.

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Fine art

Art came
first

V.V. Krainev State School of the Arts, Moscow / 2014 – 2021

A state pre-professional school with a concentration in fine arts. Seven years of drawing, painting, and composition shaped how I see design today.

5.0

GPA, highest honors

<7%

acceptance rate, state-funded track

14

competition wins: 11 national, 3 international

  • The only student in the cohort whose graduation thesis artwork was permanently retained by the school.
  • Admitted through a highly competitive state-funded track: ~15 applicants per seat.
  • Artwork shown at the Moscow Union of Artists Hall, 1M+ visitors a year.
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Beyond work

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hockey

Awards

  • Best Team, Best Presentation, Innovation Week 2023 at the MSU Faculty of Economics: an ice cream advertising case with Unilever
  • Winner, "Prosto-Naprosto" St. Petersburg City Infographics Competition, 2023
  • Winner, International "Russia's Talent" Art Competition
  • 3rd-degree laureate, Deineka Youth Forum on Composition
  • Finalist, "Tuesday, 11:30" Art Competition by Mosproducer & Media Hub
  • 6+ juried exhibitions, including the Moscow Union of Artists Hall

Research and publications

  • "MAYOU", co-author, 2025–2026. A socio-artistic study of female upbringing environments based on interviews with 25+ participants. Exhibited at the Erarta Museum of Contemporary Art.
  • "3 Women of the Louvre": Describing Art in French, independent researcher, 2022–2023. Presented at the Institut Français and the Library of Foreign Literature, Moscow.
  • "Finding Alignment Between Brand Message Semantics and Consumer Query Semantics", co-author, in progress, 2026. With an associate professor of marketing at Lomonosov Moscow State University.

Diplomas and certificates

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Innovation Week, MSU × Unilever, 2023
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"Prosto-Naprosto" infographics, winner, 2023
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Deineka Youth Forum, 3rd-degree laureate, 2023
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Moscow International University, admission certificate