Non-profit / Dec 2025 – present / parkovkinspb.ru

Parkovkin

A free interactive map of legal free parking in central St. Petersburg, built and promoted on my own.

Role

Founder and CEO, marketing manager

Team

Solo: research, data, website, promotion

Channels

Website, urban media

01 / Context and task

Parking in the centre got expensive

When hourly parking in the central district rose from 100 to 360 rubles, my friends kept paying, while I always managed to find a free legal spot. The knowledge existed, but nobody had put it in one place. The task: help drivers find free spots that are legal, without creating conflicts with residents.

02 / Process

I drove around the city and checked every spot myself

There was no open dataset, so most of the time went into field research. I entered every point manually and set a strict rule: no zones with no-parking signs, barriers, or gates, even open ones. Each point on the map shows the address, capacity, and coordinates that can be copied into a navigator.

parkovkin-field
Spots clustered across the centre
parkovkin-map
Spot card: address, capacity, copy coordinates

03 / Solution

A simple map, free for everyone

Open the map, pick a spot, copy the coordinates. A warning on the site reminds drivers to check signs on the spot, and an email lets anyone report a new spot or an error.

parkovkin-site

04 / Promotion and criticism

I pitched the project to media and answered the critics

I pitched Parkovkin to urban media. It appeared in the print edition of Metro St. Petersburg, and MR-7 published a story about the project and my personal story. MR-7 also pointed out that some spots were in residential courtyards, which could annoy residents. I answered publicly: every point is a public zone where parking is legal, and the feedback email exists to remove any spot quickly if I made a mistake. I built the project to help people, not to start conflicts.

mr7
MR-7: the story
metro
MR-7: the criticism and my answer

05 / Result

6,800+

unique visitors

11K+

page views

87%

of visitors came from search

700K+

combined media coverage views

parkovkin-analytics
Yandex Metrica: traffic by source