Hover over the crowd: five of these ideas are mine

Alena Kupris

Marketing and product designer. I turn overlooked ideas into products people actually use.

portrait

About

I know how many talented people with meaningful work can disappear among corporations and monopolies. I want my work to make people and their ideas visible.

Through design, marketing, and product work, I help people connect with others who value what they create. I have spent three years doing this in real teams: leading designers, launching products, and growing audiences.

3

years of commercial experience

30+

freelance projects

5

designers in the team I led

9

complex B2B projects delivered

2

media features: Metro, MR-7

Key project 01 / non-profitFounder and CEO, marketing manager / Dec 2025 – present

Parkovkin

Idea

Parking prices in central St. Petersburg jumped, while legal free spots existed but were hard to find.

Launch

Mapped every spot by driving around the city myself and launched a free interactive map.

Users and press

6,800+ unique visitors, 87% of them from search. Pitched to urban media: Metro St. Petersburg (print) and MR-7.

parkovkin-site

6,800+

unique visitors, 87% from search

700K+

combined media coverage views

Read the case → Open the map ↗
Key project 02 / freelanceUX/UI designer for the series

Vibrate
Higher

750K

views in 3 months

Design for the series "Vibrate Higher" in collaboration with VK, Internet Development Institute, and Wink.

Read the case → Wink ↗ VK Video ↗
vibe-1 (gif / mp4)
vibe-2
vibe-3

Work experience

3 years.
Real teams.

GetBizMe

Product and lead designer, marketing manager
Jun 2025 – Apr 2026

Product designer
Mar 2025 – Jun 2025

  • Led a team of 5 designers: workflows, design reviews, and timelines for all marketing and product assets.
  • Delivered 9 complex B2B projects with cross-functional teams.
  • Managed 2 products as product manager and lead designer, from user research to launch.
  • Conducted 20+ user interviews and research to map user flows for 5 new products.
  • Launched corporate LinkedIn channels and ran market research: competitor benchmarking, consumer surveys, trend analysis.
brief-builder

Brief Builder ↗

UX/UI for an online brief and spec builder
aip-studios

AIP Studios

Website for a film studio

Devim Team

UX/UI designer and SMM
May 2024 – Jan 2026

Graphic designer and SMM
Apr 2023 – May 2024

  • Built the main platform for investors and job seekers on Tilda with a $12K design and launch budget.
  • Ran 15+ A/B tests on the B2C platform and cut the user journey by 3 key steps.
  • Grew corporate LinkedIn and Instagram by 40% organically.
  • Designed print and merch for the HR team: +35% corporate event attendance.
  • Created web and social illustrations: +45% dwell time on articles, +60% social reach.
devim-merch
Office door and turnstile graphics
devim-calendar
Valentine's Day cards for the team
devim-stickers
Telegram stickers with the brand mascot
devim-events
Office wall graphics
devim-telegram
Telegram channel posts
devim-illustrations
Article illustrations

Freelance

Graphic and web designer, marketing manager
May 2023 – Jan 2026

  • Delivered 30+ projects: branding, social media design, complete websites, and print.
  • Design for film and television, including the series "Vibrate Higher" with VK, Internet Development Institute, and Wink.
zio

ZIO.me

Business platform UI

career-page

Career guidance page

Landing page, Petrovsky State College

tur-de-friends

Tur de Friends

Travel project, social media design

yanissaari

Yanissaari

Identity for a kids' art studio

zabyli-sakhar

Zabyli Sakhar

Café identity and app concept

print

Bessonnitsa

Festival rebrand and print

Amigo Print

Graphic designer
Mar 2023 – Mar 2024

Pre-press layout, presentations, and print marketing: brochures, flyers, calendars, and business cards.

Tatneft

Young Design x Tatneft competition

Prize-winner. My design concepts were adopted for internal use by Tatneft.

tatneft

Design teaching

Independent design school

Design instructor and mentor / Jan 2024 – May 2025

11

students ages 17–25, 1:1

100%

career continuation

20+

real-world projects

I built custom learning plans in Figma, Illustrator, Photoshop, and web design. 2 students launched their own education startups, 5 moved into freelance work, and one student's work was placed in a Yandex advertisement in central Moscow.

Coddy

Design instructor / Nov 2025 – May 2026

Taught 15 students ages 9–13 in 3 groups: Figma, illustrations, posters, and digital stickers through hands-on projects.

student-yandex
Student work in a Yandex advertisement, Moscow
student-1
Student work: Desire, posters and app
student-2
Student work: Desire, brand identity

Volunteering

Co-founder and partnerships lead / Jan – May 2026

Silence of Nature

A bilingual eco-art project. I led a 7-person cross-functional team, ran marketing across 5 platforms (YouTube, Instagram, TikTok, VK, Telegram), built the website, and set up partnerships with Sevkabel Port, New Holland, and Bushe.

110K+

organic reach

$500+

raised in crowdfunding

5

community events in 3 months

Website ↗
silence-kids

Charity exhibition

Triglinki

I exhibited my paintings at a charity exhibition.

triglinki-1
triglinki-2
triglinki-3
triglinki-4

Beyond work

art-1
art-2
art-3
art-4
hockey

Art awards

  • Winner, International "Russia's Talent" Art Competition
  • Winner, "Prosto-Naprosto" National Infographics Competition
  • 3rd-degree laureate, Deineka Youth Forum on Composition
  • Finalist, Mosproducer and Media Hub Art Competition
  • 6+ juried exhibitions, including the Moscow Union of Artists Hall

Research and publications

  • "MAYOU", co-author, 2025–2026. A socio-artistic study of female upbringing environments based on interviews with 25+ participants. Exhibited at the Erarta Museum of Contemporary Art.
  • "3 Women of the Louvre": Describing Art in French, independent researcher, 2022–2023. Presented at the Institut Français and the Library of Foreign Literature, Moscow.
  • "Finding Alignment Between Brand Message Semantics and Consumer Query Semantics", co-author, in progress, 2026. With an associate professor of marketing at Lomonosov Moscow State University.
  • Languages: Russian (native), English (advanced), French (intermediate)